Is Your Patient Portal Hurting Your Brand?

Your patient portal is your digital front door. It’s what you lead with for consumers looking to establish with your organization. It connects you to your patients and helps build their loyalty. Does your current portal reflect the high standards of your brand?

Many organizations assumed any portal that satisfied Meaningful Use requirements would also satisfy patients. That hasn’t been the case. Today’s consumer-savvy patients expect more from their healthcare experience. They want care that conforms to their elevated expectations, delivered with ease, convenience, and choice. They want a pleasant, memorable healthcare experience…one that acknowledges they are unique and have preferences for how they want to be engaged. Reaching out to your patients through their preferred channels strengthens the bond between you and your patients.

Orchestrated engagement
InteliChart’s PatientPortal is the cornerstone of all the solutions on our HealthyOutcomes® engagement platform. A truly successful engagement strategy goes beyond the patient portal, though. You need to deploy multiple methods that work in concert to maximize engagement effectiveness.

HealthyOutcomes® is a unified solutions platform that gives your patients everything they need in one, easy location. The HealthyOutcomes delivers: 

• online patient scheduling
• remote check-in/registration
• automated delivery for electronic forms
• remote and in-office electronic form completion
• reputation management and increased NPS ratings
• remote visits
• financial engagement
• loyalty rewards
• mobile app convenience

Staying connected outside the visit
The average patient sees a clinician for what amounts to one hour a year. Being face-to-face with a doctor for only a single hour annually reinforces the importance of staying connected with patients outside the visit. To that point, research firm NRC Health defines patient engagement as “the quantity and quality of the off-site interactions a patient has with a provider brand.”

When you have the digital tools necessary to deliver just-in-time, on-demand engagement, you can collaborate with your patients to change their behaviors and improve their health. Engaged patients are more likely to adhere to care plans, driving better outcomes. This means patient engagement not only helps you succeed in this environment of healthcare consumerism, but it also supports your value-based care goals.

The right engagement partner
HealthyOutcomes is the choice of over 28,000 healthcare organizations who partner with us to engage more than 30 million patients. Our partners value the ease of our single integration and working with one vendor for all their solutions. They also commend our leading-edge development and in-house implementation and support teams.

You’ve worked hard to establish yourself in your community. Don’t let a weak patient portal or inadequate engagement negatively affect your brand and reputation. It’s vital to engage your patients when, where and how they want to be engaged or risk alienating them. Strengthen your brand with the right partner who can help you engage, satisfy – and most importantly retain – your patients.