What to Look for When Searching for an EHR Partner
Knowing what features and services to look for in a patient engagement software company is half the battle. Here are some of the key offerings to look for:
Discernable Difference in Product Quality and Capabilities
When you partner with a patient engagement vendor, their technology needs to be superior to what your EHR product currently offers. Wondering how you can tell a good product from a great one? Consider which patient engagement features and functions your current solution is lacking to help narrow down the must-haves.
To help you get started, keep an eye out for overall simplicity, a user-friendly interface, a cohesive platform of patient engagement solutions, and integrations with other tools. Each of these will help protect against end-user churn and prevent providers from looking for a more convenient, comprehensive, integrated solution. Consider the cost as well—is the product superior AND cost-effective?
If so, that’s an automatic win that will enable you to expand and enhance your EHR product without increasing any of the associated costs, resources, or manpower.
Keep an eye out for overall simplicity, a user-friendly interface, a cohesive platform of patient engagement solutions, and integrations with other tools.
Commitment to Ongoing Product Research and Development
One of the biggest benefits to partnering for patient engagement is the ability to continuously evolve and improve capabilities over time to best meet the needs of patients and providers alike. Continuous product research and development is essential for adapting to consumer preferences, but it’s also something most EHR vendors do not have the experience, bandwidth, or budget to accomplish on their own.
At a minimum, solid patient engagement solutions need at least one enhancement a year. However, the best patient engagement partners make product updates several times per year to ensure they’re always offering the features that providers and patients want and expect in modern digital tools. By partnering with a vendor that is committed to ongoing R&D, you can reap all of the benefits with none of the cost.
Newfound Opportunity for Ongoing, Increased Revenue Potential
Partnering enables EHR vendors to offer patient engagement solutions to their customers— healthcare practices—at an additional cost. If the technology partner you choose offers patient engagement solutions that extend beyond just a patient portal, the long-term revenue potential also increases significantly. Look for a patient engagement vendor that offers the features and capabilities your product needs to remain competitive and explore new revenue streams.
Seamless Implementation and Integration Processes
Without the right support, implementing and integrating new patient engagement tools with your EHR will likely be incredibly costly, time-consuming, and resource-draining. Choosing a patient engagement technology vendor that offers seamless integration, implementation, and support will allow you to use less internal resources and ensure the process goes smoothly and efficiently. This will enable you to go to market much more quickly and get your enhanced EHR in front of healthcare practices that much faster.
Dedication to the Success of Both EHR Vendors and Practices
When you’re evaluating patient engagement software companies, make it a priority to find one that shows dedication to the success of both EHR vendors and their customers.. Technology partners who build their products with the success of both their customer and the end user in mind are more likely to hit the nail on the head in terms of product features and enhancements.
In considering the customer’s customer (the patient), as well as their own (the EHR vendor), a technology partner can provide sales enablement to help EHR vendors better sell products. This also indicates a higher level of ongoing support to assist healthcare practices with the adoption of a patient portal and other digital tools that drive engagement.